Grace Hwang leads Design at Carrot, a technology company that helps people quit smoking. For twelve years, she lead healthcare-focused projects around the world in her role at IDEO, a global innovation consultancy. IDEO is most famous for popularizing the term design thinking.
Design thinking recognizes that design school can teach how to put people at the centre of what you do. Design-led companies put people first with the understanding that what���s good for people is good for business.
With Carrot, Grace is working to understand how better-designed experiences can help change hard-to-break habits and behaviours. In this episode, Grace talks about need-finding, touchpoints, and Dairy Queen.Credits
First Things First is produced in partnership with the Association of Registered Graphic Designers. It is hosted by Paddy Harrington and edited by Max Cotter. Frontier’s sponsor music is an edited version of “sketch (rum-portrait)” by Jahzzar from the album Sketches. This episode features edited versions of “The Collector” and “A Year” by Broke for Free from the album Layers and edited versions of “Big Blue” from the album Uplifting and “Seashore” from the album Carefree, both by Podington Bear.
Laura Stein — May 1, 2019
This episode of First Things First was recorded in October 2018 as part of our Live Magazine project at DesignThinkers in Toronto. The interview is with Sid Lee creative director Laura Stein and was conducted by Frontier Senior Designer Tristan Marantos.Listen
Jessica Hische — March 15, 2019
Jessica Hische is an artist, lettering designer, and author whose clients include Wes Anderson, the US Postal Service, Wired, Starbucks, and others. Her first picture book, Tomorrow I’ll Be Brave, was a New York Times bestseller.Listen
Forest Young — February 16, 2019
Forest Young is a designer and educator whose knowledge ranges widely and who challenges audiences in unexpectedly delightful ways.Listen
Michael Bierut — January 15, 2019
Michael Bierut is a partner in the New York office of Pentagram and a proper gentleman.Listen