Grace Hwang

Grace Hwang leads Design at Carrot, a technology company that helps people quit smoking. For twelve years, she lead healthcare-focused projects around the world in her role at IDEO, a global innovation consultancy. IDEO is most famous for popularizing the term design thinking.

Design thinking recognizes that design school can teach how to put people at the centre of what you do. Design-led companies put people first with the understanding that what’s good for people is good for business.

With Carrot, Grace is working to understand how better-designed experiences can help change hard-to-break habits and behaviours. In this episode, Grace talks about need-finding, touchpoints, and Dairy Queen.


First Things First is produced in partnership with the Association of Registered Graphic Designers. It is hosted by Paddy Harrington and edited by Max Cotter. Frontier’s sponsor music is an edited version of “sketch (rum-portrait)” by Jahzzar from the album Sketches. This episode features edited versions of “The Collector” and “A Year” by Broke for Free from the album Layers and edited versions of “Big Blue” from the album Uplifting and “Seashore” from the album Carefree, both by Podington Bear.

Related Posts
Marina Willer at What Design Can Do 2018

Marina Willer — December 16, 2019

We talk with Pentagram partner Marina Willer about her film Red Trees and the role of the designer in a world overrun by consumption.


Tina Roth Eisenberg — December 2, 2019

We talk with Tina Roth Eisenberg about magic and the importance of listening to everything the universe has to tell you.


Robert Brunner — November 19, 2019

Named one of Fast Company’s "Most Creative People in Business," Robert Brunner is the designer of such iconic products as the Apple PowerBook and Beats by Dre headphones.


Paul Lavoie — October 2, 2019

We talk with ad-agency vet Paul Lavoie, who founded Beau Lake, a luxury paddleboard and lifestyle brand. The conversation touches on wildnerness, the intersection of advertising and design, and designing a new logo for Canada.