Pia Betton



Pia Betton links design thinking to business. Originally from Denmark, Pia’s twenty-year career spans brand development, corporate design, design research, innovation, and communication. Her international client portfolio includes private companies from many industries—Lego, Bosch, Bang & Olufsen, and Carlsberg, to name a few. In this episode of First Things First, we talk about the challenge of growth, the challenge of change, and the challenge of design thinking.

Credits

This episode is hosted by Paddy Harrington and produced and edited by Max Cotter. Frontier’s sponsor music is an edited version of “sketch (rum-portrait)” by Jahzzar from the album “Sketches.” This episode features edited versions of “Tweedlebugs” by Podington Bear, “Sidewalk Chalk” by Broke for Free, and “Shift of Currents” by Blue Dot Sessions.


Related Posts
Cey Adams. Photo: Jonathan Mehring

Cey Adams — March 2, 2020

We talk with Cey Adams about the relationship between art, music, and design, what makes a good client, and the importance of passion.

Listen

Jeremy Leslie — February 19, 2020

We talk with magCulture founder Jeremy Leslie about magazines as recording devices and the evolution of ideas in the space where print and digital meet.

Listen
Marina Willer at What Design Can Do 2018

Marina Willer — December 16, 2019

We talk with Pentagram partner Marina Willer about her film Red Trees and the role of the designer in a world overrun by consumption.

Listen

Tina Roth Eisenberg — December 2, 2019

We talk with Tina Roth Eisenberg about magic and the importance of listening to everything the universe has to tell you.

Listen