Pia Betton

Pia Betton links design thinking to business. Originally from Denmark, Pia’s twenty-year career spans brand development, corporate design, design research, innovation, and communication. Her international client portfolio includes private companies from many industries—Lego, Bosch, Bang & Olufsen, and Carlsberg, to name a few. In this episode of First Things First, we talk about the challenge of growth, the challenge of change, and the challenge of design thinking.


This episode is hosted by Paddy Harrington and produced and edited by Max Cotter. Frontier’s sponsor music is an edited version of “sketch (rum-portrait)” by Jahzzar from the album “Sketches.” This episode features edited versions of “Tweedlebugs” by Podington Bear, “Sidewalk Chalk” by Broke for Free, and “Shift of Currents” by Blue Dot Sessions.

Related Posts
Marina Willer at What Design Can Do 2018

Marina Willer — December 16, 2019

We talk with Pentagram partner Marina Willer about her film Red Trees and the role of the designer in a world overrun by consumption.


Tina Roth Eisenberg — December 2, 2019

We talk with Tina Roth Eisenberg about magic and the importance of listening to everything the universe has to tell you.


Robert Brunner — November 19, 2019

Named one of Fast Company’s "Most Creative People in Business," Robert Brunner is the designer of such iconic products as the Apple PowerBook and Beats by Dre headphones.


Paul Lavoie — October 2, 2019

We talk with ad-agency vet Paul Lavoie, who founded Beau Lake, a luxury paddleboard and lifestyle brand. The conversation touches on wildnerness, the intersection of advertising and design, and designing a new logo for Canada.