Pia Betton

Pia Betton links design thinking to business. Originally from Denmark, Pia’s twenty-year career spans brand development, corporate design, design research, innovation, and communication. Her international client portfolio includes private companies from many industries—Lego, Bosch, Bang & Olufsen, and Carlsberg, to name a few. In this episode of First Things First, we talk about the challenge of growth, the challenge of change, and the challenge of design thinking.


This episode is hosted by Paddy Harrington and produced and edited by Max Cotter. Frontier’s sponsor music is an edited version of “sketch (rum-portrait)” by Jahzzar from the album “Sketches.” This episode features edited versions of “Tweedlebugs” by Podington Bear, “Sidewalk Chalk” by Broke for Free, and “Shift of Currents” by Blue Dot Sessions.

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