We help clients define and express their purpose through positioning, brand architecture, naming, visual identity, digital, environments, and more.

Emphasizing craftsmanship and service for an international textile manufacturer — Interior Felt

Giving Focus to a New Kind of Healthcare Clinic — HQ

Uncovering architectural rigour, detail, and beauty at all scales — Giannone Petricone Associates

Designing a strategy for resilient community building — TAS

Emphasizing the edible for a craft-focused edible-cannabis brand — Bogart’s Kitchen

Clarifying a message about the environmental costs of crypto — Conscious Crypto Creator

A leading-edge identity for a ground-breaking Indian basketball team — India Rising

Helping an art gallery lead a cultural evolution — Hannah Traore Gallery

Helping a leading service-design company find its best lines — Bridgeable

diamond schmitt

Helping one of Canada's oldest architecture firms take their next leap forward — Diamond Schmitt Architects

Purpose-driven team building at the highest level — Sacramento Kings

Identifying great value as a cannabis brand’s chief virtue — Divvy

Launching a Toronto design expo to spark a global design movement — Expo for Design, Innovation & Technology

Establishing a Canadian perspective on global conservation — Nature United

Aligning place with purpose through a digital narrative — Fogo Island Inn

Designing a cannabis brand to show that where you come from shapes what you do — Nith & Grand

Helping a nonprofit support artists striving for change — ArtsHelp

Evolving the Identity of Canada's Biggest Fair — Canadian National Exhibition

Creating a new language for action-adventure — Motive Studios

Visualizing complex research and action through infinite perspectives — Toronto Metropolitan University, Faculty of Engineering and Architectural Science

Helping a national arts institution adapt to its new home — National Arts Centre

Branding a new approach to health tracking with DNA at the heart — Rthm

Designing a platform for the world’s best in architecture and design — AZ Awards

Designing a CBD-wellness brand that knows rituals shouldn’t be routine — Noon & Night

Connecting a neighbourhood to its brand-new waterfront — Brightwater

Directing an award-winning design magazine — Azure Magazine

Branding a natural cannabis skincare line — Mpenzy

Centering a cannabis-brand family on hospitality, diversity, and abundance — Sunday Market

Branding a strong community network that welcomes newcomers — Together Project

Connecting fans with films at one of the world’s most beloved festivals — Toronto International Film Festival

Uncovering new purpose within an established brand — B+H

Building architectural narratives through intimate client collaboration — Roundabout Studio

Designing an artful narrative driven by global action — Office of the Lieutenant Governor of Ontario

Building a story about the walls around us and the potential they hold — Teknion Architectural Interiors

Balancing whimsy and design rigour — Castor

Designing approachable first principles with exceptional experience outcomes — Designstor

The Frontier Tuque is both a question and a statement — The World’s Best Tuque Exhibition