Helping a nonprofit support artists striving for change
Frontier worked collaboratively with ArtsHelp to evolve its brand identity and reflect its work harnessing virtual spaces to spotlight artists and drive social change. By researching the competitive landscape, conducting stakeholder interviews, and facilitating a working session, we helped clarify ArtsHelp’s purpose as a foundation for its visual identity and messaging.
Embracing the Work
The creative process is often messy, and the visual identity reflects the joy of creation and all that it entails. The brand includes textures that reflect this idea through the materiality of artistic practices, such as charcoal, canvas, and paint. It also features triangular and rectangular frames that borrow from the silhouette of the logo monogram to spotlight and create space for the work of the artists that ArtsHelp features.
Revealing the Hand
The visual identity uses simple line work and angular, linear shapes as a reference to the artist’s hand, as many art pieces start off as simple sketches that evolve into completed works. It is also used to create a continuous pathway that unites bodies of work and creates a fuller, connected narrative that tells the story of ArtsHelp.
Helping an art gallery lead a cultural evolution — Hannah Traore Gallery — Collaborations
Clarifying a message about the environmental costs of crypto — Conscious Crypto Creator — Collaborations
Designing a cannabis brand to show that where you come from shapes what you do — Nith & Grand — Collaborations
Emphasizing the edible for a craft-focused edible-cannabis brand — Bogart’s Kitchen — Collaborations