Connecting a neighbourhood to its brand new waterfront

Digital Design, Identity, Naming, Positioning

360 Neighbourhood Brand

Brightwater is a new waterfront community in the heart of Port Credit in Mississauga, Canada. The project developers are West Village Partners—a strategic partnership made up of Kilmer Group, DiamondCorp, Dream, and FRAM+Slokker. Frontier was asked to facilitate community engagement sessions and brand strategy workshops, as well as develop a complete 360 brand for this new community, including brand positioning, naming and messaging, video, and a robust visual identity system.

A Whole New Waterfront

Previously home to Imperial Oil, the industrial site was decommissioned in 1990 and has sat vacant ever since, blocking off access to a stretch of valuable waterfront. Frontier developed a comprehensive brand strategy positioning Brightwater as a community destination and connector—a new downtown waterfront hub for all of Port Credit. This brand new connection to the water became the core element to galvanize all project initiatives, brand development, and marketing.

Modern Lakeside Living

Port Credit is a uniquely diverse neighbourhood in Mississauga known just as much for its bucolic green spaces as for its lively village character. The Brightwater visual identity Frontier developed offers a serene, elevated feel that is both connected to the character of Port Credit while still pushing the tone to a fresh and more modern place. This is achieved through a natural photographic style, elegant type treatments, and a colour palette driven by a spectrum blues.