Castor is a Toronto furniture company with a unique point of view on the classic design mantra of “form follows function.” Founded by Brian Richer and Kei Ng, Castor’s work walks a fine line between design and art. The company launched in 2009 and quickly gained notoriety for its humourous take on Canadian themes and its use of recontextualized objects and materials. Though rooted in this approach to humour and materiality, its work had evolved considerably over its first seven years. Castor came to Frontier to refresh the identity and reflect this evolution. We decided upon existing brand landmarks that held true to the company’s current personality, then created new elements to enrich its visual ecosystem. These new additions included new typography and photo styles, layout guidelines, copywriting, and packaging.