Designstor began as a high-quality rendering studio, working with leading architects and developers in Toronto and abroad. Now it is a creative technology and visualization company and its diverse and curious team has deep expertise in rendering, space activation, and visual storytelling. Designstor approached Frontier to redesign its brand to better reflect these capabilities for a clientele that doesn’t always know what they need until they see a project brought to life in a uniquely visual way. Because its work is so diverse and requires constant evolution, we designed the brand in a more reductive manner. Formally, we embraced the duality of a lowercase and uppercase D, signalling a balance between more personable and more refined design approaches.