Visualizing complex research and action through infinite perspectives

Ryerson Engineering and Architectural Sciences
Content, Digital Design, Identity

Challenge
The Faculty of Engineering and Architectural Sciences (FEAS) at Ryerson University is home to nearly six thousand students dedicated to answering some of the biggest questions of the twenty-first century. Following a university-wide rebrand, FEAS engaged Frontier to help it find its identity within the new system.

Approach
Following a collaborative research process, which included interviews with students, faculty members, and industry partners, we developed a set of strategic insights that formed the basis for a new visual identity. At the centre of the new brand was a celebration of the infinite perspectives of the people and programs within FEAS—a phrase that became the title of its annual prospectus.

Outcome
Based on extrusions of the university logo, we developed an extended series of blocks that formed the foundation of the faculty brand. We also designed and developed the faculty’s annual prospectus, a website used for promotion and fundraising. For the website, we wrote seventeen original editorials about the faculty that include original photography and video.

One big challenge was ensuring the new FEAS identity felt like it belonged within Ryerson University’s master brand. To that end, we based the faculty identity on a series of extrusions of the university logo, creating a distinct but familiar visual language.

It has been a professional highlight for me to receive the reaction to Infinite Perspectives. I am convinced that this piece of work is universally loved. I am truly grateful for Frontier's role in making it possible.

Lynsey Kissane Director, Strategy and Communications

The endless permutations of the FEAS block allowed the brand to reflect the plethora of subjects and backgrounds present within the faculty, an important insight that came out of our research. To celebrate this concept more directly, we developed messaging based on the tagline “infinite perspectives.”

The prospectus uses the FEAS block as an entryway into six future-facing questions that categorize the work in focus—capturing everything from evolving healthcare to artificial intelligence. See the full prospectus here.

Photography by Nick Kozak. Video by Wyatt Clough.