Building architectural narratives through intimate client collaboration

Roundabout Studio
Content, Digital Design, Positioning

Roundabout is a design build architecture firm based in Toronto. Focused primarily on designing homes, their work is driven by a highly collaborative and conversational design process. Every project is unique, and each client brings a different set of values, concerns, and ideas. Roundabout embraces this diversity and listens carefully to craft both the design and the process to serve the client need.

Enriching Relationships
Frontier worked with Roundabout to craft their purpose, supporting values, and future ambitions. Through a process of interviews, synthesis, and workshops, we discovered what's really at the heart of Roundabout’s work—that at its best, architecture can support and enrich relationships. This essential idea drove new positioning language, as well as Frontier’s own design process in developing a brand new website.

Building Narratives
Open and honest dialogue is central to how Roundabout works with all their clients. This idea became core to our web design ideation—we designed each case study as an opportunity to tell a story, we rethought their process description as a client-led interview with the studio’s founders, and their contact page has been stripped down put clear focus on client requests.