Building architectural narratives through intimate client collaboration
Roundabout is a design build architecture firm based in Toronto. Focused primarily on designing homes, their work is driven by a highly collaborative and conversational design process. Every project is unique, and each client brings a different set of values, concerns, and ideas. Roundabout embraces this diversity and listens carefully to craft both the design and the process to serve the client need.
Frontier worked with Roundabout to craft their purpose, supporting values, and future ambitions. Through a process of interviews, synthesis, and workshops, we discovered what's really at the heart of Roundabout’s work—that at its best, architecture can support and enrich relationships. This essential idea drove new positioning language, as well as Frontier’s own design process in developing a brand new website.
Open and honest dialogue is central to how Roundabout works with all their clients. This idea became core to our web design ideation—we designed each case study as an opportunity to tell a story, we rethought their process description as a client-led interview with the studio’s founders, and their contact page has been stripped down put clear focus on client requests.
Designing an artful narrative driven by global action — Office of the Lieutenant Governor of Ontario — Collaborations
Helping a leading service-design company find its best lines — Bridgeable — Collaborations
Helping a national arts institution adapt to its new home — National Arts Centre — Collaborations
Building a story about the walls around us and the potential they hold — Teknion Architectural Interiors — Collaborations