Building architectural narratives through intimate client collaboration

Roundabout Studio
Content, Digital Design, Positioning

Context
Roundabout is a design-build architecture firm based in Toronto. Focused primarily on designing homes, its work is driven by a highly collaborative and conversational design process. Every project is unique, and each client brings a different set of values, concerns, and ideas. Roundabout embraces this diversity and listens carefully to craft both the design and the process.

Enriching Relationships
Frontier worked with Roundabout to craft its purpose, supporting values, and future ambitions. Through interviews, synthesis, and workshops, we discovered what's at the heart of Roundabout’s work—that at its best, architecture can support and enrich relationships. This idea drove new positioning language as well as Frontier’s own design process in developing a brand-new website.

Building Narratives
Open and honest dialogue is central to how Roundabout works with its clients. This idea became core to our web-design ideation. We designed each case study to tell unique a story; we rethought Roundabout's process description as a client-led interview with the studio’s founders; and we stripped down the contact page to place clear focus on client requests.