Connecting fans with films at one of the world’s most beloved festivals

TIFF Questival
Digital Design, Environmental Design, Illustration, Messaging

The Toronto International Film Festival (TIFF) stages an annual street party in downtown Toronto. Frontier won a competition to create a sculptural installation that would tie the street installations together visually. But we didn’t stop there. For TIFF’s fortieth birthday we identified forty big TIFF films and made cryptic icons for each one. We then put those icons onto orange balloons and into a mobile website and turned the installation into an interactive contest. Trying to solve the puzzle drove contest participants crazy. In a good way.