The primary logo, with text that reads "Diamond Schmitt" in white, creating an illumated shadow effect that recedes into the background.
Helping Everyone Find Their Way
United Way Greater Toronto
The primary logo, with text that reads "Diamond Schmitt" in white, creating an illumated shadow effect that recedes into the background.
Helping Everyone Find Their Way
United Way Greater Toronto
The primary logo, with text that reads "Diamond Schmitt" in white, creating an illumated shadow effect that recedes into the background.
Helping Everyone Find Their Way
United Way Greater Toronto

United Way Greater Toronto is the largest community funder outside of government in the Greater Toronto Area. Working with a network of 280 community agencies, they fund local social and economic programs and research that leads to policy change. Frontier was brought on to help its leadership team articulate and align around a new programmatic direction, one that takes a more active role in the development of sustainable neighbourhood solutions.

Brand Positioning

United Way Greater Toronto is the largest community funder outside of government in the Greater Toronto Area. Working with a network of 280 community agencies, they fund local social and economic programs and research that leads to policy change. Frontier was brought on to help its leadership team articulate and align around a new programmatic direction, one that takes a more active role in the development of sustainable neighbourhood solutions.

Brand Positioning
A bright and modern open space within a building designed by Diamond Schmitt.
Images courtesy of United Way Greater Toronto

Due to the popularization of personalized giving channels, the dropoff in annual corporate fundraising, and the growing desire for donors to see a clearer relationship between their gifts and their impact, UWGT had to begin carefully pivoting their story and actions to maintain relevance. At the same time, they couldn’t afford to lose touch with their long-term supporters. We led a process to establish a unifying story and adaptable framework for this organizational change.

Due to the popularization of personalized giving channels, the dropoff in annual corporate fundraising, and the growing desire for donors to see a clearer relationship between their gifts and their impact, UWGT had to begin carefully pivoting their story and actions to maintain relevance. At the same time, they couldn’t afford to lose touch with their long-term supporters. We led a process to establish a unifying story and adaptable framework for this organizational change.

An aerial view of branded stationery, including business cards, envelopes, and posters.
An aerial view of branded stationery, including business cards, envelopes, and posters.