Trust in the Digital Age
ATB Ventures
Trust in the Digital Age
ATB Ventures
Trust in the Digital Age
ATB Ventures
ATB Ventures is a tech-focused product and research lab housed within Alberta’s largest bank. In a few short years, its team had launched several digital products and embarked on promising research into trust and identity in the digital realm. The company sought out Frontier to help it build internal and external coherence for these efforts.
Brand Positioning, Visual Identity, Content Strategy & Development
ATB Ventures is a tech-focused product and research lab housed within Alberta’s largest bank. In a few short years, its team had launched several digital products and embarked on promising research into trust and identity in the digital realm. The company sought out Frontier to help it build internal and external coherence for these efforts.
Brand Positioning, Visual Identity, Content Strategy & Development
Through research and workshops we distilled ATB Ventures’s overarching purpose: “Engineering the Advancement of All Humanity.” The phrase brings together the team’s strength in designing and developing digital products with its commitment to help everyone participate in the new digital economy. From there, we designed the new brand, led by colours, patterns, and gradients that serve as a unifying contextual background for the company’s broad range of output.
Through research and workshops we distilled ATB Ventures’s overarching purpose: “Engineering the Advancement of All Humanity.” The phrase brings together the team’s strength in designing and developing digital products with its commitment to help everyone participate in the new digital economy. From there, we designed the new brand, led by colours, patterns, and gradients that serve as a unifying contextual background for the company’s broad range of output.
“Frontier helped us accelerate and align our work around an aspiration that feels genuinely motivating for our team and expertly connected to our business.”
Sue McGill, Head of Innovation, ATB Ventures
“Frontier helped us accelerate and align our work around an aspiration that feels genuinely motivating for our team and expertly connected to our business.”
Sue McGill, Head of Innovation, ATB Ventures
“Frontier helped us accelerate and align our work around an aspiration that feels genuinely motivating for our team and expertly connected to our business.”
Sue McGill, Head of Innovation, ATB Ventures
We wrote a white paper that situated the emerging Web3 technologies ATB Ventures employed in a narrative about “trusted data” in the digital-first economy.
