Strategy, research, and writing. This category of work draws together diverse perspectives into something unified and resonant. It is a pluralistic approach to story generation that builds culture and sets direction. Excellent for large, varied stakeholder groups, and also valuable for small teams. Often the first stage of a comprehensive brand project, but can also be completed as contained, yet effective, exercises. We’re widely recognized for our ability to bring people together through a shared process of consensus-building that moves design-by-committee to committed by design.
Making ideas visual. This is the bread and butter of brand design, where purposeful stories are turned into compelling visual identities. It is a strategy-led approach that puts equal emphasis on designing something beautiful as well as functional. You could have an identity that no longer speaks to who you are, or you could be starting from scratch. It could be the master brand for a new neighbourhood or the logo for a basketball jersey.
Visual Identity & System Design
Where rubber hits road. This is where your identity meets your audience. With a big story as the guiding light, it involves understanding audience mindset, context, and business objectives to create a genuine connection. Our experience in this area is diverse, having led the design of complex web projects, signage programs for cultural institutions, and art directed photoshoots for citywide not-for-profits.
Audience Experience Mapping
Wayfinding & Signage
Public Activation & Exhibition Design
Photography & Video Direction
Content Strategy & Development
Communications & Audience Audit
Editing & Writing