Strategy, research, and writing. This category of work draws together diverse perspectives into something unified and resonant. It is a pluralistic approach to story generation that builds culture and sets direction. Excellent for large, varied stakeholder groups, and also valuable for small teams. Often the first stage of a comprehensive brand project, but can also be completed as contained, yet effective, exercises. We’re widely recognized for our ability to bring people together through a shared process of consensus-building that moves design-by-committee to committed by design.