Guys into Guys Helping Guys into Guys
HQ Health Hub
Guys into Guys Helping Guys into Guys
HQ Health Hub
Guys into Guys Helping Guys into Guys
HQ Health Hub
HQ Toronto, at 790 Bay St., is a welcoming, sex-positive, shame-free, stigma-free, and bully-free space where cis guys into guys and all trans and non-binary people can receive integrated, person-centered health services. Its team first approached Frontier to help name the space, which led to a comprehensive visual identity, launch collateral, and wayfinding system.
Visual Identity, Naming, Wayfinding & Signage
HQ Toronto, at 790 Bay St., is a welcoming, sex-positive, shame-free, stigma-free, and bully-free space where cis guys into guys and all trans and non-binary people can receive integrated, person-centered health services. Its team first approached Frontier to help name the space, which led to a comprehensive visual identity, launch collateral, and wayfinding system.
Visual Identity, Naming, Wayfinding & Signage
The brevity and immediate association with “headquarters” provides instant impact. But “headquarters” appears nowhere in the branding; instead, the letters are repurposed for phrases—happy queens, helpful questions, high-speed queues—that communicate the range of services and experiences associated with the space. HQ the name, like HQ the venue, becomes what its communities make of it.
The brevity and immediate association with “headquarters” provides instant impact. But “headquarters” appears nowhere in the branding; instead, the letters are repurposed for phrases—happy queens, helpful questions, high-speed queues—that communicate the range of services and experiences associated with the space. HQ the name, like HQ the venue, becomes what its communities make of it.
“Frontier’s identity breathes exciting life into HQ and is something our community is proud of. They approached the diverse needs of this space and its people with thoughtfulness, creativity, and respect, and I’m grateful for the partnership we have.”
Jean Bacon, Executive Director, OHTN
“Frontier’s identity breathes exciting life into HQ and is something our community is proud of. They approached the diverse needs of this space and its people with thoughtfulness, creativity, and respect, and I’m grateful for the partnership we have.”
Jean Bacon, Executive Director, OHTN
“Frontier’s identity breathes exciting life into HQ and is something our community is proud of. They approached the diverse needs of this space and its people with thoughtfulness, creativity, and respect, and I’m grateful for the partnership we have.”
Jean Bacon, Executive Director, OHTN
