Building Up Black Futures
Black Architects and Interior Designers Association
Building Up Black Futures
Black Architects and Interior Designers Association
Building Up Black Futures
Black Architects and Interior Designers Association
Black Architects and Interior Designers Association (BAIDA) is a nonprofit organization made up of students, planners, interior designers, and architects. Its aim is to support diversity, equity, and inclusion in the professions of architecture and interior design. BAIDA approached Frontier to help tell its story across a refreshed brand strategy, identity, and web presence.
Brand Positioning, Visual Identity, Web Design
Black Architects and Interior Designers Association (BAIDA) is a nonprofit organization made up of students, planners, interior designers, and architects. Its aim is to support diversity, equity, and inclusion in the professions of architecture and interior design. BAIDA approached Frontier to help tell its story across a refreshed brand strategy, identity, and web presence.
Brand Positioning, Visual Identity, Web Design
Central to our work was the story of inequity within the design profession. It was immediately clear that BAIDA is co-creating opportunities for connection: with each other, with the wider design community, and across the African diaspora. The logo we created is all about that connection, bringing shapes together to fill spaces and create intersections for cultivating expertise.
Central to our work was the story of inequity within the design profession. It was immediately clear that BAIDA is co-creating opportunities for connection: with each other, with the wider design community, and across the African diaspora. The logo we created is all about that connection, bringing shapes together to fill spaces and create intersections for cultivating expertise.
Above: Custom typographic sketches. Below: Final logo
The BAIDA logo and infographics are both used in a wide range of settings, and the logo’s letterforms are often used as a graphic device to emphasize connection and highlight content. No matter where they appear, they’re meant to inspire conversation.
The BAIDA logo and infographics are both used in a wide range of settings, and the logo’s letterforms are often used as a graphic device to emphasize connection and highlight content. No matter where they appear, they’re meant to inspire conversation.
