Your Friendly Neighbourhood Mad Scientists of Cannabis
Growtown
Your Friendly Neighbourhood Mad Scientists of Cannabis
Growtown
Your Friendly Neighbourhood Mad Scientists of Cannabis
Growtown
Growtown is a cannabis brand that creates connoisseur-grade products. The company approached Frontier for a full rebrand, from strategy and naming to product architecture and visual identity. Our work celebrates the mad scientists of cannabis, and the spirit of experimentation that goes into each of the company’s products.
Brand Positioning, Visual Identity
Growtown is a cannabis brand that creates connoisseur-grade products. The company approached Frontier for a full rebrand, from strategy and naming to product architecture and visual identity. Our work celebrates the mad scientists of cannabis, and the spirit of experimentation that goes into each of the company’s products.
Brand Positioning, Visual Identity
Our visual identity for Growtown uses the metaphor of the town to describe each product line as a “district”—from the beginner-friendly Central Station to the bustling Emporium that presents niche offerings for more discerning tastes. The illustrations accompanying these product lines convey the same sense of energy and experimentation as the wordmark.
Our visual identity for Growtown uses the metaphor of the town to describe each product line as a “district”—from the beginner-friendly Central Station to the bustling Emporium that presents niche offerings for more discerning tastes. The illustrations accompanying these product lines convey the same sense of energy and experimentation as the wordmark.
