There is the octogenarian kitchen-unit manufacturer who wears a suit and rides a red bicycle around his factory. There were conflicting stories about how the building got its name. There is everyone’s deep love of … hand-laid bricks. The many stories of The James are what make it what it is. Our launch video attempts to wrangle them together with pace, humour, irreverence, and a killer jazz soundtrack. I mean, what more could you want?