For NXNE's 30th anniversary, the festival wanted to return to its roots: live music. Our solution was to develop a music visualization tool, built from scratch, which generates a multi-media language in which the music is not only heard, but seen and felt. At the heart of the identity is a visual ecosystem designed using the sounds of the festival.

For NXNE's 30th anniversary, the festival wanted to return to its roots: live music. Our solution was to develop a music visualization tool, built from scratch, which generates a multi-media language in which the music is not only heard, but seen and felt. At the heart of the identity is a visual ecosystem designed using the sounds of the festival.

A woman walking by street posters of the NXNE campaign

We also made a custom version of the visualizer and gave access to every performer. In this way, performers could generate unique branded visuals using their own music as the input.

We also made a custom version of the visualizer and gave access to every performer. In this way, performers could generate unique branded visuals using their own music as the input.

A series of small thumbnails showing performer-produced graphics
Three street posters, showing various iterations of the NXNE brand.
Two music visualizations featured NXNE performers
NXNE Performer Photography: @sundaycation, @bystephm, @truffleimages, @evevie.m, @cuevideo
Photo Documentation: Harry Choi
NXNE Archival Images courtesy of NXNE
NXNE Performer Photography: @sundaycation, @bystephm, @truffleimages, @evevie.m, @cuevideo
Photo Documentation: Harry Choi
NXNE Archival Images courtesy of NXNE