
Climb Together
Sacramento Kings

Climb Together
Sacramento Kings

Climb Together
Sacramento Kings

When the Sacramento Kings’ new coaching staff first came together, they needed a shared vision for what the team would stand for. Frontier helped write the story of that group united around a Sacramento-specific purpose. Given the proximity of Yosemite National Park, we centered the story around the act of climbing. With that starting point, we created a program to bring the vision to life, including videos, team swag, and an event focused on bringing the coaches together—which would then bring the team together.
Visioning, Engagement, Experiential, Video

When the Sacramento Kings’ new coaching staff first came together, they needed a shared vision for what the team would stand for. Frontier helped write the story of that group united around a Sacramento-specific purpose. Given the proximity of Yosemite National Park, we centered the story around the act of climbing. With that starting point, we created a program to bring the vision to life, including videos, team swag, and an event focused on bringing the coaches together—which would then bring the team together.
Visioning, Engagement, Experiential, Video










