![The Sacremento Kings team standing on a large rock formation near a body of water.](https://framerusercontent.com/images/nklGvbZhBRSi2Ll2fR6EUcycNAQ.jpg)
Climb Together
Sacramento Kings
![The Sacremento Kings team standing on a large rock formation near a body of water.](https://framerusercontent.com/images/nklGvbZhBRSi2Ll2fR6EUcycNAQ.jpg)
Climb Together
Sacramento Kings
![The Sacremento Kings team standing on a large rock formation near a body of water.](https://framerusercontent.com/images/nklGvbZhBRSi2Ll2fR6EUcycNAQ.jpg)
Climb Together
Sacramento Kings
![Printed images of the Sacramento Kings logo and illustrations of the players.](https://framerusercontent.com/images/0Ynz8sIQZobrhijnB1zwcRC7c.jpg)
When the Sacramento Kings’ new coaching staff first came together, they needed a shared vision for what the team would stand for. Frontier helped write the story of that group united around a Sacramento-specific purpose. Given the proximity of Yosemite National Park, we centered the story around the act of climbing. With that starting point, we created a program to bring the vision to life, including videos, team swag, and an event focused on bringing the coaches together—which would then bring the team together.
Visioning, Engagement, Experiential, Video
![Printed images of the Sacramento Kings logo and illustrations of the players.](https://framerusercontent.com/images/0Ynz8sIQZobrhijnB1zwcRC7c.jpg)
When the Sacramento Kings’ new coaching staff first came together, they needed a shared vision for what the team would stand for. Frontier helped write the story of that group united around a Sacramento-specific purpose. Given the proximity of Yosemite National Park, we centered the story around the act of climbing. With that starting point, we created a program to bring the vision to life, including videos, team swag, and an event focused on bringing the coaches together—which would then bring the team together.
Visioning, Engagement, Experiential, Video
![Team members walking through a forest on a sunny day.](https://framerusercontent.com/images/FHSN7QROVN1hUF4kQvbJ4xIvs0.jpg)
![The team in a conference room during a presentation.](https://framerusercontent.com/images/hoswCK8Cjh8hRn6DwiTC929JNPY.jpg)
![A custom-branded notebook with a large sticker featuring a stylized graphic with the text "Climb"](https://framerusercontent.com/images/X2oeIBJaw8V82fnusnLbxNtnAWY.jpg)
![A custom-branded purple and white wristband with the text "Kings" and "Climb"](https://framerusercontent.com/images/SMt55KQMKSRsR42lL7dE7g55o.jpg)
![A custom-branded notebook with a large sticker featuring a stylized graphic with the text "Climb"](https://framerusercontent.com/images/X2oeIBJaw8V82fnusnLbxNtnAWY.jpg)
![A custom-branded purple and white wristband with the text "Kings" and "Climb"](https://framerusercontent.com/images/SMt55KQMKSRsR42lL7dE7g55o.jpg)
![Stills from a video about the Sacremento Kings, featuring its team members.](https://framerusercontent.com/images/LyLAWrpYR93vWmYhoCbmOS6U9qY.jpg)
![The team on a hike through a forest](https://framerusercontent.com/images/rKcrnnNwSoO5AHHuzTtffejTODo.jpg)
![A player taking a photo of natural scenery.](https://framerusercontent.com/images/GTEXcHQFaZXBwD3A646eUzz3kIQ.jpg)
![The team on a hike through a forest](https://framerusercontent.com/images/rKcrnnNwSoO5AHHuzTtffejTODo.jpg)
![A player taking a photo of natural scenery.](https://framerusercontent.com/images/GTEXcHQFaZXBwD3A646eUzz3kIQ.jpg)